Original audio identity
Give your brand a sound.
Four original audio assets, built from one sonic identity. 48 hours, $599.
Hum Studio
Brands we’ve helped implement AI:
Brands we’ve helped implement AI:
Brands we’ve helped implement AI:
The audio gap
Most brands sound like all the others.
Your sound is as much a part of your brand as your logo. Most haven't acted on that yet. The three options brands have all sound generic.
Stock libraries license the same track to thousands of brands. The intro on your video is on a thousand other videos. Recognition gets built for the library, not for you.
Custom composers cost $1,500 to $10,000 per track and take two to four weeks. The output reflects their taste more than yours.
AI tools hand you a generator and walk away. You become the brief writer, producer, mixer, and master.
1,000s
Brands using
one stock track
$10K
Per composer track
four weeks late
How we work
Audio is a brand asset, not decoration.
The same intention you've applied to logo, colours, and type, applied to sound. You know who your brand is.
We translate that into audio.
48hr
Brief in, four assets out
Final
Mixed and mastered, in-house
1 of 1
Exclusive to your brand
Ready to start?
48 hours
Fill out the brief and your sonic identity lands in 48 hours. $599 flat. One round of refinement included.
How we work
Audio is a brand asset, not decoration.
The same intention you've applied to logo, colours, and type, applied to sound. You know who your brand is.
We translate that into audio.
48hr
Brief in, four assets out
Final
Mixed and mastered, in-house
1 of 1
Exclusive to your brand
Ready to start?
48 hours
Fill out the brief and your sonic identity lands in 48 hours. $599 flat. One round of refinement included.
How we work
Audio is a brand asset, not decoration.
The same intention you've applied to logo, colours, and type, applied to sound. You know who your brand is.
We translate that into audio.
48hr
Brief in, four assets out
Final
Mixed and mastered, in-house
1 of 1
Exclusive to your brand
Ready to start?
48 hours
Fill out the brief and your sonic identity lands in 48 hours. $599 flat. One round of refinement included.
What you get
One identity. Four assets.
Every Hum identity ships as four original assets: audio mark, sonic signature, theme, and ad bed. Built from one shared sonic DNA. Mixed and mastered. Yours to use across everything you make.
Audio Mark
01
Sonic Signature
02
Theme
03
Ad Bed
04
Audio Mark
A 3-second sonic logo. Plays where your visual logo plays — the end of a video, the top of a podcast, the launch of an app.
Sonic Signature
A 15-second extended mark. Built for YouTube intros, longer ad stings, and brand film opens.
Theme
A 60-second flagship track. Brand films, hero content, channel intros. Delivered with 30-second and 15-second cuts.
Ad Bed
A 30-second campaign track. Mixed for voiceover and scored to support a script. Delivered with a 15-second cut.
Book a free call
Audio Mark
01
Sonic Signature
02
Theme
03
Ad Bed
04
Audio Mark
A 3-second sonic logo. Plays where your visual logo plays — the end of a video, the top of a podcast, the launch of an app.
Sonic Signature
A 15-second extended mark. Built for YouTube intros, longer ad stings, and brand film opens.
Theme
A 60-second flagship track. Brand films, hero content, channel intros. Delivered with 30-second and 15-second cuts.
Ad Bed
A 30-second campaign track. Mixed for voiceover and scored to support a script. Delivered with a 15-second cut.
Book a free call
Audio Mark
01
Sonic Signature
02
Theme
03
Ad Bed
04
Audio Mark
A 3-second sonic logo. Plays where your visual logo plays — the end of a video, the top of a podcast, the launch of an app.
Sonic Signature
A 15-second extended mark. Built for YouTube intros, longer ad stings, and brand film opens.
Theme
A 60-second flagship track. Brand films, hero content, channel intros. Delivered with 30-second and 15-second cuts.
Ad Bed
A 30-second campaign track. Mixed for voiceover and scored to support a script. Delivered with a 15-second cut.
Book a free call
Process
Three steps. 48 hours.
You write the brief. We build the identity.
01
Brief
10–15 min
Fill out a structured brief — references, mood, instruments, where the audio will live.
01
Assessment
10–15 min
Fill out a structured brief — references, mood, instruments, where the audio will live.
02
Build
Within 48 hours
We compose, arrange, mix, and master four original assets. Refinement included if the first delivery misses.
03
Deliver
On delivery
All four assets in WAV and MP3, plus the Sonic Identity Brief and your exclusive license.
Case study
Red Rock International>
Hamilton, a growing e-commerce business, was overwhelmed by repetitive order processing and customer support tasks.
We analyzed their workflows, identified high-impact opportunities, and built custom automation that integrated seamlessly with their existing tools.
Within 30 days, they saw measurable results.
Hamilton, a growing e-commerce business, was overwhelmed by repetitive order processing and customer support tasks.
We analyzed their workflows, identified high-impact opportunities, and built custom automation that integrated seamlessly with their existing tools.
Within 30 days, they saw measurable results.
50+
Hours saved
Hours saved
In the first month
In the first month
40%
Reduction
Reduction
In manual work
In manual work
Case study
Outbound System?
Hamilton, a growing e-commerce business, was overwhelmed by repetitive order processing and customer support tasks.
We analyzed their workflows, identified high-impact opportunities, and built custom automation that integrated seamlessly with their existing tools.
Within 30 days, they saw measurable results.
Hamilton, a growing e-commerce business, was overwhelmed by repetitive order processing and customer support tasks.
We analyzed their workflows, identified high-impact opportunities, and built custom automation that integrated seamlessly with their existing tools.
Within 30 days, they saw measurable results.
50+
Hours saved
Hours saved
In the first month
In the first month
40%
Reduction
Reduction
In manual work
In manual work
Your sound is as much a part of your brand as your logo. Most brands haven't acted on that yet. The ones who do, you can recognise in three seconds with your eyes closed.
Sarah Chen
Founder at BrightPath Consulting
Your sound is as much a part of your brand as your logo. Most brands haven't acted on that yet. The ones who do, you can recognise in three seconds with your eyes closed.
Sarah Chen
Founder at BrightPath Consulting
Your sound is as much a part of your brand as your logo. Most brands haven't acted on that yet. The ones who do, you can recognise in three seconds with your eyes closed.
Sarah Chen
Founder at BrightPath Consulting
Founders
Built by two.
Hum is a two-person studio. Matthew runs the music. Andrew runs the operation. Both have led brand, product, and commercial work at global scale. Strong taste of our own. Yours just as much. The brief is where they meet.
Matthew
Songwriter and mixing engineer. Years as head of brand and head of business development at global organisations.
Andrew
Head of product at an international training company. Marketer. Runs ultramarathons across whole countries.
Ready to start?
48 hours
Fill out the brief and your sonic identity lands in 48 hours. $599 flat. One round of refinement included.
Founders
Built by two.
Hum is a two-person studio. Matthew runs the music. Andrew runs the operation. Both have led brand, product, and commercial work at global scale. Strong taste of our own. Yours just as much. The brief is where they meet.
Matthew
Songwriter and mixing engineer. Years as head of brand and head of business development at global organisations.
Andrew
Head of product at an international training company. Marketer. Runs ultramarathons across whole countries.
Ready to start?
48 hours
Fill out the brief and your sonic identity lands in 48 hours. $599 flat. One round of refinement included.
Founders
Built by two.
Hum is a two-person studio. Matthew runs the music. Andrew runs the operation. Both have led brand, product, and commercial work at global scale. Strong taste of our own. Yours just as much. The brief is where they meet.
Matthew
Songwriter and mixing engineer. Years as head of brand and head of business development at global organisations.
Andrew
Head of product at an international training company. Marketer. Runs ultramarathons across whole countries.
Ready to start?
48 hours
Fill out the brief and your sonic identity lands in 48 hours. $599 flat. One round of refinement included.
FAQ
Common questions.
Direct questions, direct answers. If yours isn't here, the brief is the next step.
How do you make sure it sounds like our brand?
The brief does the work. References, mood, instruments, energy, where the audio will live — enough to produce something specifically yours. One round of refinement included if we miss.
What if the first delivery isn't right?
You get one round of refinement. Tell us what's off: energy, genre, instruments, mood. We produce a new version against an updated brief.
Is the work exclusive?
Yes. Every asset is original, owned by you, and licensed exclusively for your brand. Perpetual, all platforms, no recurring fees. We don't resell.
How much does it cost?
$599. One payment. All four assets, every cut variant, mixed and mastered, plus the exclusive license. No add-ons, no upsells.
How is this so fast and so cheap?
AI does the production. We handle the brief, curation, mix, master, exclusivity. The brief replaces the weeks composers spend figuring out what you want. $599 buys the identity, not the generation.
FAQ
Common questions.
Direct questions, direct answers. If yours isn't here, the brief is the next step.
How do you make sure it sounds like our brand?
The brief does the work. References, mood, instruments, energy, where the audio will live — enough to produce something specifically yours. One round of refinement included if we miss.
What if the first delivery isn't right?
You get one round of refinement. Tell us what's off: energy, genre, instruments, mood. We produce a new version against an updated brief.
Is the work exclusive?
Yes. Every asset is original, owned by you, and licensed exclusively for your brand. Perpetual, all platforms, no recurring fees. We don't resell.
How much does it cost?
$599. One payment. All four assets, every cut variant, mixed and mastered, plus the exclusive license. No add-ons, no upsells.
How is this so fast and so cheap?
AI does the production. We handle the brief, curation, mix, master, exclusivity. The brief replaces the weeks composers spend figuring out what you want. $599 buys the identity, not the generation.
FAQ
Common questions.
Direct questions, direct answers. If yours isn't here, the brief is the next step.
How do you make sure it sounds like our brand?
The brief does the work. References, mood, instruments, energy, where the audio will live — enough to produce something specifically yours. One round of refinement included if we miss.
What if the first delivery isn't right?
You get one round of refinement. Tell us what's off: energy, genre, instruments, mood. We produce a new version against an updated brief.
Is the work exclusive?
Yes. Every asset is original, owned by you, and licensed exclusively for your brand. Perpetual, all platforms, no recurring fees. We don't resell.
How much does it cost?
$599. One payment. All four assets, every cut variant, mixed and mastered, plus the exclusive license. No add-ons, no upsells.
How is this so fast and so cheap?
AI does the production. We handle the brief, curation, mix, master, exclusivity. The brief replaces the weeks composers spend figuring out what you want. $599 buys the identity, not the generation.
Helped over 100+ businesses
Turn confusion into clarity, today.
Book a free 30-minute assessment and we'll show you exactly where AI can save you time and money.
Helped over 100+ businesses
Turn confusion into clarity, today.
Book a free 30-minute assessment and we'll show you exactly where AI can save you time and money.
Helped over 100+ businesses
Turn confusion into clarity, today.
Book a free 30-minute assessment and we'll show you exactly where AI can save you time and money.